Digital PR

         
Strategy Audit

Is It Time for a New Digital PR Strategy?

Coverage in outlets your buyers never read doesn't build authority. Prometrix earns placements in publications they trust — with stories, data, and angles journalists want to publish and prospects want to share.

If you're facing any of the following challenges, Prometrix can help.

  • Your brand's voice isn't cutting through the noise to reach your target audience.
  • You're unsure how to craft messages that genuinely resonate and drive engagement.
  • You don't have the time, staff, or access to the publications your audience actually trusts.

Partnering with Prometrix transforms how your business connects with its audience — building visibility and engagement through targeted efforts that matter.

Talk to a Digital PR Expert
Digital PR illustration with laptop, megaphone, press microphone, news and publication documents, target, notepad and communication icons
Our Approach

Win With a Strategic Approach to Digital PR

Benefit From Deep Industry Experience

Expertise

We've cultivated relationships with thousands of publications and know exactly what editors and journalists are looking for. That experience gives us the edge to craft pitches that land — putting your brand in front of your target audience consistently.

Set Your Brand Apart

Positioning

Effective digital PR depends on knowing your competitive landscape and which publications will have the biggest impact on your goals. We tap into our network to put you in front of the right audiences — not just any audience.

Build Credibility With Your Name in Lights

Authority

People invest in brands they trust. We amplify your thought leadership and align your positioning with what media outlets want — earning press mentions and guest posts that build the third-party validation your brand needs to thrive.

Maximize Results With Comprehensive Digital Marketing

ROI

We tackle your digital marketing from all angles, with every piece working in tandem — ensuring your digital PR efforts amplify your broader strategy and deliver measurable impact on your most ambitious goals.

The Challenge

Achieving Measurable, Impactful Results From Your Digital PR Strategy

Building genuine thought leadership through digital PR takes more than sending pitches. It requires a strategy tailored to your brand positioning — packaged in a way that's compelling to journalists and editors, and delivered through the right channels.

We know how overwhelming the digital PR landscape can feel. That's why we take the lead — crafting your strategy, handling the outreach, and ensuring your brand is represented with the expertise and personalization that makes media relationships stick. With Prometrix, you can trust us to navigate the complexities on your behalf.

Tailored Pitching Is Growing

Nearly a third of PR professionals want to move away from mass media pitching entirely. Relevance and personalization aren't differentiators anymore — they're the minimum standard.

Journalists Crave Relevant Insights

When asked what makes a pitch stand out, journalists consistently point to relevance above everything else. Generic outreach doesn't just underperform — it damages your reputation with the people you need.

Brand Awareness Is Crucial

Increasing brand awareness is a primary goal for 49% of marketers. Digital PR is one of the most cost-effective ways to achieve it — when done with the right strategy behind it.

Digital PR solution illustration with laptop, target, checklist, news stack, press microphone, megaphone and communication icons
The Solution

Tap Into Customized Digital PR to Boost Your Results

  • A documented digital PR strategy, analytics reporting, and expert strategy consultation — so every outreach effort is intentional and tied to measurable outcomes.
  • Press pitching and guest posts, press releases, and on-site content and gated assets — the full toolkit to earn coverage, build authority, and expand your reach.
  • Keyword research, interviews and Q&As, and podcast appearances — the visibility-building touchpoints that establish your brand as the go-to voice in your industry.
Talk to a Digital PR Expert
Our Technology

Meet SearchBot

SearchBot analyzes your site the way search engines and real users do — uncovering design gaps, UX friction points, and missed opportunities that hold your brand back from performing at its best.

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SearchBot AI Search Scout
Our Methodology

How We Help You Get Results

Based on your individual needs, we'll build a fully customized plan to boost your digital PR results through targeted services that actually move the needle.

The following are common components of a Prometrix digital PR strategy:

We secure press mentions in the publications your audience reads and trusts — building brand recognition, expanding your reach, and earning the third-party credibility that no amount of owned media can replicate.
We create and distribute press releases that are interesting, engaging, and built to perform — aligned with your keyword strategy and integrated into your broader digital marketing goals so every release works harder than the last.
Podcasts build the kind of trust and familiarity that other formats struggle to match. We leverage podcast strategy as part of your digital PR approach — establishing your brand as a trusted voice your audience actively seeks out.
Interview-style content showcases your expertise while connecting you to other influential voices in your industry — and by extension, their audiences. It's one of the most effective ways to build credibility and expand your reach simultaneously.
We know what it takes to build a tailored digital PR strategy that delivers. We leverage the right technologies, the right relationships, and the right targeting to put your stories in front of the eyes that matter — making your brand more visible and more memorable.
Digital PR deliverables illustration — press mentions, press releases, podcast appearances, interviews and Q&As, and digital PR strategy consulting

Lead Your Industry With Digital PR Services

Connect with Prometrix's digital marketing experts to build a digital PR strategy tailored to your company and the audience you're trying to reach.

Our Experts

Derek Callahan

Derek Callahan

Head of SEO & GEO
Nathan Brooke

Nathan Brooke

Senior SEO Strategist
Morgan Ellis

Morgan Ellis

SEO Operations Lead
Full-Stack Content & PR

Comprehensive Content & PR services

We create content and earned media that builds authority and demand — from audits and strategy to publishing and digital PR. As your partner, we make sure every story supports your broader marketing goals.